Analysis of Federal Taxation Laws and their Effects

Question: Analyze tax laws. How does tax law effect the individual tax payer? Answer: Introduction The development of this paper is based on delivering key information for the purpose of establishing knowledge and suitable understanding by concentrating on the CCHs Federal Taxation for the 2016 edition. In this paper, the first and second level tax course comprising of the comprehensive topic created by the teachers will be discussed to be able to offer the comprehensive one-volume coverage regarding the different important principles and concepts existing in the federal taxation. The overall process is dedicated to secure a solid grounding through the way of providing the clear and precise explanation related to the different key federal taxation concepts within the framework of present day taxation procedures and practices (Brownlee, 1996). The overall paper is also developed in such a basis to provide necessary balance between the different key taxation models and different approaches made by the top taxation teachers of present day situation through the way of covering both pl anning and compliance. With the involvement of the established purposes of the paper, the overall paper has been constructed by considering two major categorisations regarding the distribution of the key concepts and information (Burman, Gale Weiner, 1998). One part of the paper will concentrate on analysis of some major federal taxation laws by making the proper identification, and another part of the paper will deal with the possible outcomes on the basis of the impacts of the major taxation laws on the individual tax payers. Thus, these major two objectives of the paper will be accomplished in the critical and straightforward manner to be able to reach for the proper conclusion related to the chosen topic. Analysis of Federal Taxation Laws and their Effects The laws related to the taxation itself generate different kinds of concepts related to the particular field of frameworks. In this case, it should need to mention that the tax expenditures are explained in the first place due to the reason that the factor should need to be provided the proper importance (Cummings, 2010). The significance of the tax expenditure suggests the revenue losses after the tax deductions, many forms of credits, and some other types of tax benefits. Tax expenditures always depend on the relevant tax code and based on the scenario, tax expenditure is used to provide the incentives or disincentives in terms of the different types of behaviours through the tax code. Secondly, the discussion should need to be carried on by concentrating on the capital gains as there is the involvement of high amount of on-going debates surrounding the basic treatment of the preferred tax in the field of this type of income to the individuals (Hudson Lind, 1998). Apart from the c apital gains, the tax consequences of marriage related ceremonies should also need to be prioritised due to the reducing rate of the marriage tax penalties (and increasing rate of bonus) in the recent years. It is a matter of fact that an event like marriage can possibly change the tax liability of the couple with the application of the relevant tax related rules or implications (King, 1994). Lastly, the discussion should need to be formed on the basis of covering the tax deferral and depreciation for the purpose of conducting the review as the changes in these tax rules provide the broad implications to the tax liability of the individual tax payers. Not only the individual tax payers, but also it should need to be remembered that the business organizations are largely influenced by the different changes in the taxations rules as these have their respective impact of the tax liability which can possibly enhance the firm or affect the overall competitiveness. Tax Expenditures As stated earlier that tax expenditures are treated as the revenue loss appeared from the tax deductions, different types of tax benefits, or credit (Markowitz Grossman, 1998). In this case, one particular example of The Joint Committee on Taxation can be referenced as the committee is responsible to list the possible revenue losses from the mentioned tax provisions by considering the functional spending categories. (The largest tax expenditures for individuals) According to the provided table, the top individual tax expenditures are highlighted in the clear and precise order as these ten different types of expenditure categories are accounted for a total of 70% tax expenditures that are spend by the individuals. In this case, it should need to mention that the total individual tax expenditure for the year ending 2013 was $1,140 billion. The particular amount was estimated individually while this was not precisely correct to add up all the tax expenditures as these have some specific interactive effects (Rose, 1983). Considering this particular fact, these effects provide some important notions related to the magnitude of these provisions. Within the same year, i.e. the amount regarding the individual income tax was projected to be $1,264 billion. Therefore, this particular example proves that the portion of tax expenditures is relatively large in terms of the total amount of tax receipts. Considering the particular discussion, it should also need to be noted that the revenue effects of the provisions on a cash flow basis are measured by the tax expenditure. This important acknowledgement leads to the fact that the overall concept may not reflect the true benefit provided to the individual tax payer (Smith Harmelink, 2002). Here the benefits may arise from the involvement of the deferral of taxes. Capital Gains The definition of capital gains under the current taxation system suggests that the capital gains or loss can be occurred only from the involvement of selling or transaction of capital assets. The particular transaction or sale will produce the capital gains only if the asset is sold for a price bettering off its acquisition price. Also, on the other hand, a capital loss will occur only if the capital asset is sold at a lower price than its acquisition price. Considering the universal taxation system, the capital assets can be of two different types; one is the long-term asset and the other is the short-term asset (Smith Harmelink, 2003). According to the current taxation framework, a capital asset retained more than a period of 12 months is considered to be the long-term capital asset. On the other hand, a capital asset held for 12 months or less than the mentioned period is known to be the short-term capital asset. Considering the 1998 changes, the effect regarding the holding per iod of the capital asset is implied, as the holding time period is reduced to 12 months for designing the treatments related to the long or short-term capital gains (Smith, 2000). In this case, it is worth to mention that a different taxation treatment is followed for the long-term capital gains and a regular treatment regarding the income tax rate is carried on in case of the short-term capital gains. Now while considering the taxation laws related to the capital gains tax, the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA) in 2003 had reduced the minimum tax rate on the long-term capital gains income for the purpose of providing facilities to the individual tax payers. The further analysis on this particular law has suggested that the minimum tax rate on the capital gains income will be charged at 0% from 2008 through 2010 for the individuals who remain in the tax bracket of 10% and 15% (Smith, 1994). On the other hand, the actions and the implications of JGTRRA have proposed the capital gains tax rate of 15% for those taxpayers whose marginal income tax brackets slightly exceeding the 15% tax rate bracket. Also, it is mandatory to mention that these proposals will be applicable for the individual tax payers whose capital assets are sold or transacted on or before May 6, 2003, and before the time period of January 1, 2009. However the involvement of Tax Increase Preventio n and Reconciliation Act of 2006 has extended the reduced tax rate on the income from capital gains through 2010 (Smith Harmelink, 2005). Also, it can be noticed that the further involvement of The Tax Relief, Unemployment Reauthorization, and Job Creation Act of 2010 has further extended the particular period to 2012 for the reduced charges of income tax rate on the capital gains. Considering the scenario of America, the effective participation of the American Taxpayer Relief Act (ATRA) has permanently extended the reduced income tax rate on the income achieved from the capital gains for most of individual tax payers. Also the top rate of tax related to the long-term capital gains can be observed in an increasing rate from 15% to 20% for the single taxpayers whose taxable incomes are above $400,000 (Smith, Harmelink Hasselback, 2015). This particular taxable income amount varies to the married couples and head of the household filter with $450,000 and $425,000 respectively. In the beginning of 2013, it will be subjected to a 3.4% tax rate on the net investment income for the taxpayers with the modified adjusted gross income (MAGI) above $200,000. And the same amount of income increases to $250,000 for the married couple filing their income tax jointly. This particular scenario related to the $200,000 and $250,000 threshold are not adjusted by the council due to the involvement of the inflation (Smith, Harmelink, Hasselback Englebrecht, 2009). Here, it should need to mention that the net investment income is comprised of different factors including the taxable amount of income from capital gains, as well as dividends, rents, royalties, non-qualified annuities, and interest. Also, it should need to mention that the implication of Heath Care and Education Reconciliation Act of 2010 has enacted the unearned income Medicare contribution tax in the process. Considering the particular taxation effects, different kinds of arguments have raised between the economists from various backgrounds. They have argued that the lock-in effect will reduce significantly by the impact of lowering the tax rates on capital gains which will result in the free flow of capitals to the different places where these can be used in the effective manner (Smith, Harmelink, Hasselback Englebrecht, 2014). Therefore, the basic extract of these arguments has suggested that more capital gains realisations will be extracted due to the reducing tax rates of capital gains and the process will potentially offset some of the cost of cutting the capital gains taxes. Also, it is natural that there is the presence of considerable uncertainty related to the magnitude of unlocking effect. Therefore, it is suggested that the lock-in could be reduced by the way of taxing the incomes from capital gains on the accrual basis as an effective alternative to the reduced tax rate of ca pital gains. This particular proposal is exactly opposing to the current taxation system where the taxes on capital gains are charged when the income is realised. Also, another alternative can be taxing the capital gains which are passed on at death (Smith, Harmelink, Hasselback Englebrecht, 2011). With the help of the particular explanation, it can be arguably understandable that these particular alternatives may generate the required solutions but they can possibly face the number of technical challenges. Also the concept behind taxing capital gains at the death is highly unpopular. Additionally, the particular understanding has also been gathered out of the research that some arguments are made that the increased amount of savings and investment can be inflicted by the reduced tax rates of capital gains. This particular process can alternatively stimulate the economic growth of the community (Stein, 1994). Also, it is highly difficult to gather the evidences regarding the effects of different tax cuts on the saving rates, as most of the evidences do not indicate the proper response of savings to the increased after-tax return on asset. Marriage Penalties and Bonuses According to this particular concept, the married couple treated as the single tax unit under the federal individual taxation system violates the principle of the marriage neutrality. It is based on the evidence regarding the increased payment of income tax as a married couple than they would have paid as two unmarried singles. This particular scenario leads to the marriage tax penalty. On the similar manner, some other evidences suggest that other married couples pay less amount of income tax than they would have paid as two unmarried singles (Willis Boyd, 1992). This particular scenario on the other side leads to a marriage tax bonus incident. The overall scenario thus viewed as the violation of the principle related to the horizontal equality and due to that the individuals with the equal income should need to have the similar tax burdens. Considering the in-depth research, the factor known as the earned income tax credit (EITC) is the most significant structural factor which has its major impact on the marriage neutrality of the income tax. Also, the factor affects the marriage tax rate schedules, deductions for higher-income individuals, and the phase-out of credits. However, considering the instance of the current tax system, the individual tax payers, heads of the household, and the married couples are part of the different taxation system as they are subjected to the different type of tax schedules (Smith, 1994). Apart from that, it can also be observed that the amount of EITC and the phase-out ranges have their basic variations based on the number of dependents claimed. Due to the involvement and implication of these variations the presence of marriage tax bonuses and marriage tax penalties can be observed critically. Conclusion Within the overall section of this paper, the basic analysis to the key taxation rules and policies are analysed along with their effects on the different individual taxpayers within the current taxation field. One most viable conclusion has been raised from the scenario that the overall taxation rules and legislations are decorated and modified for the purpose strengthening the economy and increasing the competitiveness of the community (Smith Harmelink, 2003). Here competitiveness can be defined in various ways, but regardless of those various definitions, the standard economic analysis report suggests that different measures taken to modify the taxation can do very little to enhance the factor. Therefore, the fact leads to the definition of different tax provision to be able to improve the country performance with the inclusion of an enhanced competitiveness. References Brownlee, W. (1996).Federal taxation in America. Washington, D.C.: Woodrow Wilson Center Press. Burman, L., Gale, W., Weiner, D. (1998).Six tax laws later. Washington, D.C.: Macroeconomic Analysis and Tax Analysis Divisions, Congressional Budget Office. Cummings, J. (2010).The Supreme Court's federal tax jurisprudence. Washington, DC: American Bar Association, Section on Taxation. Hudson, D., Lind, S. (1998).Federal income taxation. St. Paul, Minn: West Group. King, E. (1994).Transfer pricing and valuation in corporate taxation. Boston: Kluwer Academic Publishers. Markowitz, S., Grossman, M. (1998).The effects of alcohol regulation on physical child abuse. Cambridge, MA: National Bureau of Economic Research. Rose, M. (1983).Selected federal taxation statutes and regulations. St. Paul, Minn.: West Pub. Co. Smith, E. (1994).CCH federal taxation. Chicago, IL: CCH Inc. Smith, E. (2000).CCH federal taxation. Chicago: CCH Inc. Smith, E., Harmelink, P. (2002).CCH federal taxation. Chicago, IL: CCH. Smith, E., Harmelink, P. (2003).CCH federal taxation. Chicago, IL: CCH. Smith, E., Harmelink, P. (2005).CCH federal taxation. Chicago: CCH Inc. Smith, E., Harmelink, P., Hasselback, J. (2015).2016 CCH federal taxation. Chicago: Wolters Kluwer. Smith, E., Harmelink, P., Hasselback, J., Englebrecht, T. (2009).CCH federal taxation. Chicago, IL: CCH. Smith, E., Harmelink, P., Hasselback, J., Englebrecht, T. (2014).CCH federal taxation. Chicago, IL: Wolters Kluwer. Smith, E., Harmelink, P., Hasselback, J., Englebrecht, T. (2011).CCH federal taxation. Chicago, IL: CCH. Stein, M. (1994).The metamorphosis of a power base, sovereignty. Willis, E., Boyd, J. (1992).West's federal taxation. St. Paul: West Pub. Co.

Mr. Essays (268 words) - Economy, Marketing, Business,

Marketing * Evaluate her strategy planning for her new business.>From her love to stay in Petosky; she started the carpet cleaning service by her saving money, and based on her experience when she worked part-time for Joel Bullard. Mr. Bullard has a very successful business at this small town, dominates this carpet cleaning service, and so far no one able to compete to him in quality, strong relationship with many loyalty clients. Jane Galloway try so hard in advertising, taking care of her customer?s work but she still unable to reach her goal, $60,000/year.* Why was not she able to reach her goal of $60,000/year? The most important problem of Jane is she did not do any marketing research in potential need of customers, she tries to sell the service she has rather the customer need. First, she should do marketing to know this business saturated at this town or not?. It seems to me that this small town just needs some extra works in the peak seasons as summers and winters. Second, she should study to know her competitions and what she should do to compete with them in quality, prices, customer?s relationship?. Third, from lack of marketing the potential need of customer; she set her goal is too high and spends too much energy to reach her target.* What should she do now? Explain. I think she can have two choices:- First, if she wants to stay in Petosky; she should set her goal more reasonable. She can maintain her good work as quality and advertising; but she should...

GRE Essay Sample Conflict Vs Agreement

GRE Essay Sample Conflict Vs AgreementThe GRE Essay Sample Conflict of Agreement is a technique to study the difference between 2 ideas. The purpose of this technique is to compare 2 statements in order to find similarities and differences between them. This is an important concept for individuals who are struggling with their essay composition because it makes the topic easier to study. The essay sample conflict vs agreement is intended to be used during the second half of the essay or when the essay contains details of conversations, personages, experiences, events and reasons.The two statements could be in different perspectives, which causes people to have different views about them. These perspectives could be factual or they could be in a fictional context. Factual statements are those that are based on information presented by you. They are the types of statements that are expected to be based on facts. The first type of statement is factual, while the second type of statement is fictional.In the GRE Essay Sample Conflict of Agreement technique, students will be asked to compare a factual statement with one that is fictional. Students will be given several questionnaires to fill out, and they will be asked to provide examples of where they agree with each statement. The form can be found online and it includes a small number of questions to help make the comparison easier.The GRE Essay Sample Conflict of Agreement is intended to provide help for people who struggle with the way they write their essays. These problems stem from the fact that students often do not want to include a disclaimer in their essays which allows them to be taken out of context. This is the reason that many students suffer from writer's block.The GRE Essay Sample Conflict of Agreement technique is an attempt to get students to get more involved in their writing process. As a result, they will be less likely to struggle with their writing while they are completing the essay. The ana lysis that students are required to do when reading the analysis can be very intimidating to some people. However, this does not mean that they should avoid this part of the test.The GRE Essay Sample Conflict of Agreement is just another way for students to make sure that they are completely prepared. It is also the best time to ask questions about the content that has been presented in the essay. By doing so, students will be able to learn what information they need to know before they take the test. The difference between these two sections is the method of writing that is required.In the GRE Essay Sample Conflict of Agreement, students are required to write a few paragraphs explaining what they think is wrong with each statement. At the end of the paragraph, students are encouraged to use a qualifier that states that the statement has flaws, but it is the truth. This allows the students to make sure that they are using a method that is consistent with their writing style.The GRE Essay Sample Conflict of Agreement is an attempt to make the entire writing process easier for students to understand. However, if students find the method to be confusing or intimidating, they should discuss it with a teacher or someone who is more experienced in writing. They should remember that the GRE is a test that they have to pass in order to continue their education.

Davids Depiction of The Death of Marat Essays

Davids Depiction of The Death of Marat Essays Davids Depiction of The Death of Marat Paper Davids Depiction of The Death of Marat Paper During the late eighteenth century French citizens were deep into fighting for a republic. Problems began when, the third estate started to fight for a horizontal form of government instead of the vertical monarchy that was taking place. To overthrow the monarchy the third estate formed the National Assembly and announced the end of feudalism and serfdom in France. But as the revolution progressed, different factions arose within the National Convention. Jean- Paul Marat, a popular newspaper publisher during the Revolution, was a representative of the Mountain faction in Pariss National Convention. The Mountain Faction represented a completely horizontal government. However, a popular bourgeois group, the Girondians, wanted a decentralized form of government in which various provinces or departments would determine their own affairs. The Girondians wanted this type of government to defend their principles of property and economic freedom. After the National Convention, Marat became disliked by the Girondians because of their opposing view points. He was especially detested by an educated Girondian woman named Marie- Anne Charlotte Corday. She believed Marat was the biggest problem of the Revolution because of the material printed in his newspaper. Corday loathed Marat and his viewpoints so much, stabbed and killed him with a kitchen knife. Marats death was a shock to France and especially to Jacques- Louis David, another political leader and reprehensive of Paris during the National Convention. David, also a prominent artist, was assigned to paint a commemoration of Marats death. The characteristics of Davids painting give Marat a religious pathos by making him appear to be a saint-like martyr. The objects in the painting suggest Marats revolutionary ethos. By painting the Marat i son dernier soupir, David also made a political statement to defile the Girondians. Various components of the painting symbolize Marat as having a religious pathos making him appear saint-like. In the Catholic society, saints are seen as superior figures in society that the community is meant to respect and emulate. During the French Revolution, Christianity was abolished making it impossible for Marat to be a saint. However, David depicted Marat as being saint-like so that the third estate would see him as a respectful leader that should be praised. David used a religious pathos to make a beneficial political statement about Marat. The painting has a lot of open space. Marats face the focal point, because it is the first object to appear out of the painting. The light and the expression on his face make him look calm and peaceful. Even though he has just been stabbed, his tranquil face makes him appear saintly because he has no fear of death. Marat has died for a noble cause. The painting also has a small spectrum of colors consisting mostly of white and brown tones. Marats body is pale and covered in white sheets, but the background of the painting is mostly dark tones which contrast with Marats body. This affect makes Marat become even more prominent in the painting. The white sheets around his body and on his head give Marat purity. The sheets make him appear more divine and glorify his death, because they suggest that Marat was an excellent leader that thought about the benefit of the Revolution before anything else. In Davids painting Marat appears to meet all of the requirements to being a saint. Marat is venerable because he is surrounded by the work of the Revolution in the painting. Marat was very heroic to be leading the people to a republic, because with so many different view points in the Revolution he, consequently, formed many enemies. In the painting, Marat also appears to have a miracle attributed to him. He has the light shinning down upon him, making him look angelic. Marat helped France to become a horizontal government which is a miracle because he gave people freedom and the ability to have control over their own country. Lastly, Marat is a martyr because he died for the Revolution. This is displayed as the deep gouge on Marats chest and the blood in the painting. Marat died for the Revolution and became one of its immortal icons. Through the symbolism in the painting Marat is displayed as being saintly. The few objects in the painting, the box, writing utensil, and letter, are very symbolic and important objects because they depict Marats a revolutionary ethos. The use of space in the painting is very simple. Marat is only surrounded by a few belongings which David wanted Marat to be associated with. The box that Marat has his paperwork on is directly in front of the green cloth that covers Marats bath. This makes the light brown box that Marat has his work on become very prominent. By doing this the box looks very sturdy and unbreakable. This is symbolic for Marats dedication to the Revolution. The box shows that Marat was always working for the revolution even when he was sick and forced to stay in his bath. The writing utensil in his right hand is extremely noticeable, despite its shady surroundings. Even the letter in his left hand and the papers under his arm are accentuated to stress the seriousness of Marats work. David wanted the audience to be able to see the physical state of Marat when he was assassinated. Even though various items that were really in the room where left out of the painting, David wanted the community to associate Marat with the work and dedication of the Revolution. David also wanted Marat to be remembered by these objects because they make him appear as though his life was devoted to the revolution. By adding remnants of Corday and by using specific coloring and lighting, David made a political statement to degrade the Girondians. David wanted to defile the Girondians in his painting because of their opposing viewpoints and because they killed Marat. The darkness in the painting is associated with the Girondians. Most of the canvas of the painting has been painted in darker tons. Where there are darker tons of colors, there are also ruminants of how Corday killed Marat. The knife Corday used to stab Marat is placed on the dark floor. The knife is also very hard to see itself. Even Marats chest, where he was stabbed, is darker than the rest of his body. Because she was a Girondians, Corday thought she was serving France by killing Marat, but the painting expresses how even though Marat was killed, the other leaders of the Mountain faction would continue to support and enforce his ideas. David was telling his audience that the Girondians would never be successful in winning the Revolution because the will of Marats followers was greater than the Girondians could ever be. The uneven parts of the lighting on the top of the canvas suggest betrayal by Corday against the Revolution, because Corday tainted the community by killing one of its popular leaders. Marat represents the light colors which are pure and good, while Corday represents the dark colors that could possibly ruin the French Revolution and all it stands for. David knew that his painting would be displayed in public, which gave him great power to persuade the ideas of the community. Because of the influence he had, David depicted Marat as having a revolutionary ethos. In his painting, Marat i son dernier soupiralso, David also gives Marat a religious pathos because it makes him appear like a saintly martyr that died for the revolution. David makes a political statement against the Girondians and Corday. During the turmoil of the Revolution, the Girondians were a faction from the National Assembly. They were a bourgeois group that wanted to protect their property and economic freedom. However, the Mountain faction favored and fought for equal sovereignty between classes. After many years of fighting the Mountain faction dominated and France became a Republic. Amongst all of the chaos, Marats death helped the third estate fight for their equality and to overthrow the monarchy.

N Assignment Example | Topics and Well Written Essays - 500 words - 5

N - Assignment Example Planning should focus on the most important issues that will determine the success or failure of a hospital. Strategic planning aims at ensuring a hospital can adapt in the ever changing environment. A vision statement has to be developed which describes future objectives of the hospital. The mission statement of the hospital also has to be reviewed. The mission statement has to specific and a representation of what the hospital will be in future. It also develops guiding principles which act as a base for the strategic planning process. Strategies should be closely linked to the vision and mission of the hospital. This will create certainty in achievement of goals and objectives as there will be no changes which will disrupt the relevance of the strategic plan. Responsibility has to be assigned to relevant stakeholders with a main focus on the objectives, strategies and goals and the resources required to achieve outlined objectives should be determined. This will act as a guide for all the activities. Objectives will be achieved within the specified time frame and this will direct the ho spital towards attainment of its goals and objectives. A strategic plan is defined as a document which contains goals, objectives, vision and mission statement of an organization and how stakeholders would achieve the objects within a specific time period. The plan is used to identify how available resources within an organization can be utilized to ensure success. A business plan, on the other hand, is a statement used to evaluate a business and future business plans. It demonstrates to other individuals the main activities of the business. Daily operations of a hospital reflect outlined strategic goals and objectives since the hospital and the medical staff is aware of activities that have to be carried out to ensure hospital’s success. This is also evident through monitoring as operations are followed up and updated due to the

Marketing plan Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan - Essay Example The third objective is to increase customer loyalty significantly and turn at least 30 percent of its customers into repeat customer during the season. The company will use television advertisements, bill boards, and social media to market its brand to its main target market which is the young population of Hull City. The strategy of market penetration will be adopted by the company to increase its market share. The company will also use the occasion of Christmas and the tradition of gift giving in its marketing messages to the young population of Hull City. Table of Contents Table of Contents 3 Introduction 4 SWOT Analysis 4 Marketing Objectives 5 Target Markets 6 Product Offering 7 Brand Positioning 8 Marketing Strategies 9 Consumer Behavior 9 Marketing Mix for the Marketing Strategy 10 Implementation and Control 13 Budget 14 Appendix 16 Figure 2: Balance Scorecard of Chocolate Industry UK 17 Source: Trading Vision 17 Introduction The Christmas season is good for the retail industr y as it is a season where people exchange gifts. The season offer immense opportunities for businesses all over United Kingdom. Chocolate industry like other similar industries also experience significant increase in sales in the Christmas season (Holmes, 2009). Thorntons is a famous chocolate company of United Kingdom having presence all over the country (Thorntons, 2012). ... A detailed budget will also be presented in the marketing plan. In the marketing plan specific steps will be discussed that the company can use to increase its sales in the Hull City. The marketing plan will aim at increasing the sales of the company in the Christmas season. SWOT Analysis s Strengths Weaknesses Established Brand Name (See figure 2 in Appendix) Rich History Established Infrastructure in Markets Good Public Image Reduced Sales Confused Pricing Strategy Consistent Profitability issues Issues in Distribution Opportunities Threats Growing Chocolate Industry Young population of Hull City Seasons like Christmas and Easter Governmental regulation regarding food marketing and chocolate sizes Increasing competition in the industry Ethical issues reading Cocoa farmers Marketing Objectives The main marketing objective of Thorntons is to increase its sales in the Christmas season in the Hull City. As discussed above the sales of chocolate increase significantly in the Christmas s eason (Sweet Retailing, 2011) and therefore the company has a vast market in front of it. Thorntons should follow the strategy of market penetration in order to increase its sales in the Christmas season. Market penetration strategy helps the company increase its market share (Proctor, 2000). The strategy of market penetration is very appropriate for the company at this particular point because its overall sales are reducing and this strategy will help the company remedy this weakness. The company also has a rich history and well established brand name in the market and it can use it to attract more sales. The company should have three specific marketing objectives. The first objective should be to increase its sales by at least 25 percent from October to December. This is

Radio Coverage Comparisons Assignment Example | Topics and Well Written Essays - 250 words

Radio Coverage Comparisons - Assignment Example II. Event Being Covered (116 words) The event being covered are the protests over the bill that would effectively shut down Wisconsin unions’ ability to collectively bargain. Protesters have been inside the capitol of Madison for over a week now, protesting the passage of the bill in the Senate. Senate â€Å"†¦Democrats have fled the state† according to WTMJ.1 WTMJ is Milwaukee’s top-visited radio station. According to a document obtained from WIBA, Madison’s radio station, â€Å"†¦if Senate Democrats refuse to return to Wisconsin and cast their votes in the next day the option to refinance a portion of the state's debt will be off the table.†2 This means that, if Democrats don’t return to the bargaining table, jobs will be cut for sure. III. Where Each Radio Story is Broadcasting From (25 words) As mentioned before, WTMJ is broadcasting from Milwaukee, while WIBA is broadcasting from Madison in Wisconsin where the protests are taki ng place in the capitol. IV. How Does Geographic Location Affect The Way Information is Being Presented? (32 words) WTMJ did not mention this document presented by Scott Walker. Since the protest is taking place in Madison, it is probably due to geographical location that the better information is at WIBA. V.