Marketing plan for assisted living facilty Research Paper

Marketing plan for assisted living facilty - Research Paper Example This can be accomplished through utilizing various expert marketing tips and consolidating present day tools that exploit todays innovation and assets to market the facilities. The Assisted Living Facility (ALF) will strive to provide these individuals with the up to date comprehensive services with regular supervision and assistance from a wide range of health care providers to ensure they enjoy proper health as well as to guarantee them their safety and well being. This marketing plan targets to improve the volume of admission of new clients as well as to avoid transfers for the current clients at the facility. Development in assisted living industry has been driven in expansive part by customer demand. Individuals who need help with performing ordinary tasks like bathing, taking their meals, or putting on their clothing prefer to acquire the services in settings that resemble homes and not institutions. The business sector for assisted living has advanced over the previous decade as facilities now serve a more handicapped occupant population with complex demand for services, conceivably inferring that helped living could be a more suitable nursing home option than it at first was (Marsden, 2005). The ASL will provide throughout the clock supervision and care for the clients. This will ensure that the clients are well served when there is need regardless of the time of the day. Clients will be provided assistance in eating, bathing, dressing and taking medication. The program of the facility will also include a health and exercise program (Yee-Melichar, Boyle & Flores, 2010). This will make the clients to be physically fit. Clients who will need to be transported to medical hospitals will be offered transportation services by the ASL facility. Assisted Living facilities continue to provide people with disability and elderly citizens with necessary services with full time